April 2022
Art Direction, Brand Identity

BOA furniture store combines retro, 70s nostalgia with modern, teenage influence. With stores in Los Angeles, New York, London, and Manchester, BOA brings 70s style in a new and bold way. It's not retro. It's retro refresh. BOA was the first creative brief part of "Club Wob," a brand design challenge by Wob Agency.  Deliverables include logo variations with photography pairing, collateral and packaging design, and textiles for bedding.