Art of Eden
![](https://freight.cargo.site/t/original/i/8e40b22cfde5142695ed14a9c747d1ed5ccf6a7003bd8222805474cd52670f22/Play-Parents.png)
September 2022
Art Direction, Brand Identity, Logo Design
Art Direction, Brand Identity, Logo Design
Named after the divine garden, Art of Eden is a florist who needs a complete brand identity that aligns with the exquisite, one-of-a-kind arrangements they curate. This creative brief was part of the brand challenge by Dilly Daily. Deliverables include logo variations, photography pairing, color palette, collateral design, a tote bag, and storefront signage.
![](https://freight.cargo.site/t/original/i/2958f2cb055e946d2b5faadf2793a35323ecb1e3f683c9e9be271aa194499d74/Art-of-Eden-IG-Post-01.png)
![](https://freight.cargo.site/t/original/i/680f7a4773c1431064020d7e38f8dca0e32abb72ae318301c2d4213c8b626297/business-card.jpg)
![](https://freight.cargo.site/t/original/i/ef29242230f49537cae13125904aa2dff5c48eec7173a78da6a10669ed66a7e6/Tote-bag.jpg)
![](https://freight.cargo.site/t/original/i/c34714c76e071247e2a3bd856e5664d58ede0c6fec4c81b4dd460947f6b95256/letterhead.jpg)
![](https://freight.cargo.site/t/original/i/e91efbb6658012b8e90b7686edbcc072a09e115a0157c79cb152e2f2f37bb7ed/Art-of-Eden-IG-Post-05.png)
![](https://freight.cargo.site/t/original/i/4b50b84764cbf36dbceb97d07c8338965ae5428431868ce6814b337f6dbbd983/flower-shop-mockup_1022-404.jpg)
![](https://freight.cargo.site/t/original/i/55ecf9ebe5e4bf897b0c00b82926fe8a9bb6c1059e33d214f2f2d0e7df8fbeb4/Art-of-Eden-IG-Post-09.png)
![](https://freight.cargo.site/t/original/i/c8ec72ea6b17ca1b5f9f834c03c507885a9ff05452b513a151e7ed2dbb9af404/LOGOS.jpg)